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Managing Brand Equaty : Capitalizing on The Value of A Brand Name / by David A. Aaker
Material type:
TextLanguage: English Publication details: New York: The Free Press, 1991. Description: xiii, 299ISBN: 9780029001011Subject(s): Brand | Management | Micropro | SchlitzDDC classification: 658.827
| Item type | Current library | Call number | Status | Date due | Barcode |
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PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY | 658.827 AAK/M (Browse shelf(Opens below)) | Available | 102648 |
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| 658.82 PUR/C Concepts of Marketing and sales promotions | 658.82 PUR/C Concepts of Marketing and sales promotions | 658.82 QUE/S Sales Promotion Management | 658.827 AAK/M Managing Brand Equaty : Capitalizing on The Value of A Brand Name | 658.827 BHA/B Brand Management | 658.827 BLA/C Co-Branding : The Science of Alliance | 658.827 BLA/C Co-Branding : The Science of Alliance |
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