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Managing Brand Equaty : Capitalizing on The Value of A Brand Name

Aaker, Divid A.

Managing Brand Equaty : Capitalizing on The Value of A Brand Name / by David A. Aaker - New York: The Free Press, 1991. - xiii, 299.

ISBN: 9780029001011

Subjects--Topical Terms:
Brand
Management
Micropro
Schlitz

Dewey Class. No.: 658.827 / AAK/M

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