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Managing Brand Equaty (Record no. 13333)

MARC details
000 -LEADER
fixed length control field	00522nam a2200193Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	220516s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780029001011
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.827
Item number	AAK/M
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Aaker, Divid A.
245 #0 - TITLE STATEMENT
Title	Managing Brand Equaty
Remainder of title	: Capitalizing on The Value of A Brand Name
Statement of responsibility, etc.	/ by David A. Aaker
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New York:
Name of publisher, distributor, etc.	The Free Press,
Date of publication, distribution, etc.	1991.
300 ## - PHYSICAL DESCRIPTION
Extent	xiii, 299.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Brand
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Micropro
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Schlitz
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Books

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type
				PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY	PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY	16.05.2022		658.827 AAK/M	102648	16.05.2022	16.05.2022	Books