Marketing strategy / by Paul Fifield

By: Fifield, PaulMaterial type: Text

TextLanguage: English Publication details: Oxford: Butterworth-Heinemann, 1998. Edition: 2nd edDescription: xxxvii, 308 p. : illustrations ; 24 cmISBN: 0750632844DDC classification: 658.802 Summary: Marketing Strategy strips away the confusion & jargon that surround what ought to be one of the most straightforward areas of modern business. Marketing & strategy are about relationships between people & this is brought into focus in the text

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Item type	Current library	Call number	Status	Date due	Barcode
Books	PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY General Stacks	658.802 FIF/M (Browse shelf(Opens below))	Available		138097

Marketing Strategy strips away the confusion & jargon that surround what ought to be one of the most straightforward areas of modern business. Marketing & strategy are about relationships between people & this is brought into focus in the text

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