Marketing strategy
Fifield, Paul
Marketing strategy / by Paul Fifield - 2nd ed. - Oxford: Butterworth-Heinemann, 1998. - xxxvii, 308 p. : illustrations ; 24 cm.
Marketing Strategy strips away the confusion & jargon that surround what ought to be one of the most straightforward areas of modern business. Marketing & strategy are about relationships between people & this is brought into focus in the text
0750632844
658.802 / FIF/M
Marketing strategy / by Paul Fifield - 2nd ed. - Oxford: Butterworth-Heinemann, 1998. - xxxvii, 308 p. : illustrations ; 24 cm.
Marketing Strategy strips away the confusion & jargon that surround what ought to be one of the most straightforward areas of modern business. Marketing & strategy are about relationships between people & this is brought into focus in the text
0750632844
658.802 / FIF/M