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Marketing Management : Concepts,Cases,Challenges and Trends / by M. Govinda rajan

By: Govinda rajan,MMaterial type: TextTextLanguage: English Publication details: Delhi: PHI Learning, 2013. Edition: 2nd edDescription: xx,312pISBN: 9788120332591Subject(s): Benchmarketing | Consumer Goods | Management | Marketing InformationDDC classification: 658.8
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