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Marketing Management : Concepts,Cases,Challenges and Trends

Govinda rajan,M

Marketing Management : Concepts,Cases,Challenges and Trends / by M. Govinda rajan - 2nd ed. - Delhi: PHI Learning, 2013. - xx,312p.

ISBN: 9788120332591

Subjects--Topical Terms:
Benchmarketing
Consumer Goods
Management
Marketing Information

Dewey Class. No.: 658.8 / GOV/M

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