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Promotion Management and Marketing Communications / by Terence A. Shimp
Material type:
TextLanguage: English Publication details: New York: The Dryden Press; 1986. Description: 652pISBN: 0-03-069414-0DDC classification: 658.82
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PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY Circulation | Non-fiction | 658.82 SHI/P (Browse shelf(Opens below)) | Available | 081600 |
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| 658.8 KOT/A A Framework for Marketing Management | 658.8 LIL/M Marketing Models | 658.8 LIL/M Marketing Models | 658.82 SHI/P Promotion Management and Marketing Communications | 658.83 NAR/M Marketing Research Text and Cases | 658.83 NAR/M Marketing Research Text and Cases | 658.84 CAT/I International Marketing |
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