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Marketing Management : Concepts, Cases, Challenges and Trends / by M. Govindarajan

By: Govindarajan, MMaterial type: TextTextLanguage: English Publication details: Delhi: PHI Learning, 2013. Edition: 2nd edDescription: xx, 312pISBN: 9788120332591Subject(s): Customerization | Demands | Management | MarketingDDC classification: 658.8
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