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Marketing Management : Concepts, Cases, Challenges and Trends

Govindarajan, M.

Marketing Management : Concepts, Cases, Challenges and Trends / by M. Govindarajan - 2nd ed. - Delhi: PHI Learning, 2013. - xx, 312p.

ISBN: 9788120332591

Subjects--Topical Terms:
Customerization
Demands
Management
Marketing

Dewey Class. No.: 658.8 / GOV/M

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