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Essentials of Marketing / by Geoff Lancaster and Lester Massingham

By: Lancaster, GeoffContributor(s): Massingham, LesterMaterial type: TextTextLanguage: English Publication details: New Delhi: McGraw-Hill Book Company, 1988. Description: viii, 430pISBN: 9780070841819Subject(s): Management | Marketing | Pricing | SalesDDC classification: 658.8
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