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Essentials of Marketing

Lancaster, Geoff

Essentials of Marketing / by Geoff Lancaster and Lester Massingham - New Delhi: McGraw-Hill Book Company, 1988. - viii, 430p.

ISBN: 9780070841819

Subjects--Topical Terms:
Management
Marketing
Pricing
Sales

Dewey Class. No.: 658.8 / LAN/E

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