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Management of International Advertising : A Marketing Approach / by Dean M. Peebles and John K. Ryans

By: Peebles, Dean MContributor(s): Ryans, John KMaterial type: TextTextLanguage: English Publication details: Boston: Allyn and Bacon, 1984. Description: vii, 296pISBN: 0205079881Subject(s): Advertising | Management | Management | Media DecisionsDDC classification: 659.1
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