Normal view MARC view ISBD view

Management of International Advertising (Record no. 13233)

MARC details
000 -LEADER
fixed length control field	00580nam a2200205Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	220516s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0205079881
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659.1
Item number	PEE/M
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Peebles, Dean M.
245 #0 - TITLE STATEMENT
Title	Management of International Advertising
Remainder of title	: A Marketing Approach
Statement of responsibility, etc.	/ by Dean M. Peebles and John K. Ryans
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Boston:
Name of publisher, distributor, etc.	Allyn and Bacon,
Date of publication, distribution, etc.	1984.
300 ## - PHYSICAL DESCRIPTION
Extent	vii, 296p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Media Decisions
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Ryans, John K.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Books

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type
				PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY	PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY	16.05.2022		659.1 PEE/M	84206	16.05.2022	16.05.2022	Books