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Advertising and Promotion : An Integrated Marketing Communication Perspective / by George e. Belch,Michael A. Belch and Keyoor Purani

By: Belch,George eContributor(s): Belch,Michael A | Purani ,KeyoorMaterial type: TextTextLanguage: English Publication details: Chennai: Mc Graw Hill, 2019. Edition: 9th edDescription: xliii,1016pISBN: 9781259026850Subject(s): Ethical Perspectives | Management | Marketing Communication | MonitoringDDC classification: 659.1
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