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Advertising and Promotion (Record no. 11260)

MARC details
000 -LEADER
fixed length control field 00693nam a2200229Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220516s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781259026850
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number BEL/A
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Belch,George e.
245 #0 - TITLE STATEMENT
Title Advertising and Promotion
Remainder of title : An Integrated Marketing Communication Perspective
Statement of responsibility, etc. / by George e. Belch,Michael A. Belch and Keyoor Purani
250 ## - EDITION STATEMENT
Edition statement 9th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Chennai:
Name of publisher, distributor, etc. Mc Graw Hill,
Date of publication, distribution, etc. 2019.
300 ## - PHYSICAL DESCRIPTION
Extent xliii,1016p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Ethical Perspectives
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing Communication
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Monitoring
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Belch,Michael A.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Purani ,Keyoor
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY 16.05.2022   659.1 BEL/A 139194 16.05.2022 16.05.2022 Books

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