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Marketing Channel Management (Record no. 8543)

MARC details
000 -LEADER
fixed length control field	00632nam a2200205Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	220516s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0673182959
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.84
Item number	HAR/M
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Hardy ,Kenneth G.
245 #0 - TITLE STATEMENT
Title	Marketing Channel Management
Remainder of title	: Strategic Planning and tactics
Statement of responsibility, etc.	/ by Kenneth G. Hardy and Allen J. M Mgrath
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	USA:
Name of publisher, distributor, etc.	Scott,Foresman & Company ,
Date of publication, distribution, etc.	1988.
300 ## - PHYSICAL DESCRIPTION
Extent	724p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	International Martketing Channels
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Market Evolution
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Relationship Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Mgrath ,Allen J. M
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Books

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type
				PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY	PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY	16.05.2022		658.84 HAR/M	084200	16.05.2022	16.05.2022	Books