Advertising and Promotion (Record no. 41600)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00589nam a22002057a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250820122953.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250820b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789354600807 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | BEL/A |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Belch,George E |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and Promotion |
| Remainder of title | An Integrated Marketing Communications Perspectives |
| Statement of responsibility, etc | / by George E Belch |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 12th Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Chennai: |
| Name of publisher | McGrow Hill, |
| Year of publication | 2025. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxxi,712 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising and Promotion |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Belch,Michael A |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Purani,Keyoor |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Lost status | Damaged status | Permanent Location | Current Location | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|
| PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY | PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY | General Stacks | 20.08.2025 | 659.1 BEL/A | 149567 | Books | ||
| PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY | PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY | General Stacks | 20.08.2025 | 659.1 BEL/A | 149568 | Books | ||
| PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY | PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY | General Stacks | 20.08.2025 | 659.1 BEL/A | 149569 | Books | ||
| PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY | PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY | Reference | 20.08.2025 | 659.1 BEL/A | 149570 | Books | ||
| PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY | PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY | Reference | 20.08.2025 | 659.1 BEL/A | 149571 | Books |