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Advertising and Promotion An Integrated Marketing Communications Perspectives

Belch,George E

Advertising and Promotion An Integrated Marketing Communications Perspectives / by George E Belch - 12th Ed. - Chennai: McGrow Hill, 2025. - xxxi,712 p.

ISBN: 9789354600807

Subjects--Topical Terms:
Advertising and Promotion

Dewey Class. No.: 659.1 / BEL/A

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