Advertising and promotion (Record no. 20231)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00510nam a22001697a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230808112124.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230801b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0070581940 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | BEL/A |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Belch, George E. ; Belch, Michael A. |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and promotion |
| Remainder of title | :An integrated communications perspective |
| Statement of responsibility, etc | / by George E. Belch et.al |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New delhi: |
| Name of publisher | McGraw-Hill publishing, |
| Year of publication | 2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxvi, 779p. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Lost status | Damaged status | Permanent Location | Current Location | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|
| PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY | PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY | General Stacks | 01.08.2023 | 659.1 BEL/A | 112067 | Books | ||
| PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY | PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY | General Stacks | 01.08.2023 | 659.1 BEL/A | 112069 | Books |