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Advertising and promotion :An integrated communications perspective

Belch, George E. ; Belch, Michael A.

Advertising and promotion :An integrated communications perspective / by George E. Belch et.al - 6th ed. - New delhi: McGraw-Hill publishing, 2004. - xxvi, 779p.

ISBN: 0070581940

Dewey Class. No.: 659.1 / BEL/A

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