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Marketing Research (Record no. 13222)

MARC details
000 -LEADER
fixed length control field 00610nam a2200217Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220516s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0024217808
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Item number TUL/M
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Tull, Donald S. Tull
245 #0 - TITLE STATEMENT
Title Marketing Research
Remainder of title : Measurement and Method
Statement of responsibility, etc. / by Donald S. Tull and Del I. Howkins
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York:
Name of publisher, distributor, etc. Macmillan Publishing Company,
Date of publication, distribution, etc. 1984.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 794p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Measurement Techniques
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Research
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Howkins, Del I.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY 16.05.2022   658.83 TUL/M 78283 16.05.2022 16.05.2022 Books

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