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Marketing Research : Measurement and Method

Tull, Donald S. Tull

Marketing Research : Measurement and Method / by Donald S. Tull and Del I. Howkins - 3rd ed. - New York: Macmillan Publishing Company, 1984. - xvi, 794p.

ISBN: 0024217808

Subjects--Topical Terms:
Management
Marketing
Measurement Techniques
Research

Dewey Class. No.: 658.83 / TUL/M

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