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Cases in Marketing Management

Bursk Edward C.

Cases in Marketing Management / by Edward C. Bursk and Stephen A. Greyser - 2nd ed. - New Jersey: Prentice- Hall, 1975. - xv, 232p. - Foundations of Marketing Series .

ISBN: 0131188933

Subjects--Topical Terms:
Acme Corporation
Consumer Behaviour
Management
Marketing Management

Dewey Class. No.: 658.800926 / BUR/C

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