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Co-Branding : The Science of Alliance / by Tom Blackett and Bob Boad

by Blackett, Tom | Boad, Bob.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: London: Macmillan Business, 1999Availability: Items available for loan: PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY (3)Call number: 658.827 BLA/C, ...

Retail Power Plays : From Trading to Brand Leadership / by Andrew Wileman and Michael Jary

by Wileman, Andrew | Jary, Michael.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: London: Macmillan Business, 1997Availability: Items available for loan: PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY (1)Call number: 658.87 WIL/R.

Markting An Introductory Text /by Martin Christopher and Malcolm McDonlad

by Christopher, Martin and McDonlad,Malcolm.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: London Macmillan Business 1995Availability: Items available for loan: PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY (1)Call number: 658.8 CHP/M.

Macmillan Dictionary of Marketing and Advertising /by Michael J. Baker

by Baker Michael J.

Edition: 3rd EditionMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Houndmills Macmillan Business 1998Availability: Items available for loan: PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY (1)Call number: 380.10 BAK/M.

Understanding the consumer : a psychological approach /by David A. Statt

by Statt, David A.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: London; Macmillan Business, 1997Availability: Items available for loan: PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY (1)Call number: 658.8342 STA/U.

Managing retail productivity and profitability /by David Walters & Dominic Laffy

by Walters, David | Laffy, Dominic.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: London; Macmillan Business, 1996Availability: Items available for loan: PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY (1)Call number: 381.106 WAL/M.

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