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Marketing Strategy and Competitive Positioning / by Graham Hooley

By: Hooley, GrahamContributor(s): Piercy, Nigel F. Nicoulaud, BrigitteMaterial type: TextTextLanguage: English Publication details: New Delhi; Pearson Education in South Asia, 2009. Edition: 4th editionDescription: xviii, 614pISBN: 9788131727997DDC classification: 658.8
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