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An Integrated Marketing Communications Perspective / by George E. Belch, Michael A. Belch and Keyoor Purani

By: Belch, George EContributor(s): Belch, Michael A | Purani, KeyoorMaterial type: TextTextLanguage: English Publication details: New Delhi: Tata McGraw Hill Education, 2012. Edition: 7th edDescription: xxxiii, 1075ISBN: 9780070144965Subject(s): Advertising | Communication | Management | PromotionDDC classification: 659.1
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