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Marketing Management (Record no. 9743)

MARC details
000 -LEADER
fixed length control field	00566nam a2200205Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	220516s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9788120332591
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Item number	GOV/M
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Govinda rajan,M
245 #0 - TITLE STATEMENT
Title	Marketing Management
Remainder of title	: Concepts,Cases,Challenges and Trends
Statement of responsibility, etc.	/ by M. Govinda rajan
250 ## - EDITION STATEMENT
Edition statement	2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Delhi:
Name of publisher, distributor, etc.	PHI Learning,
Date of publication, distribution, etc.	2013.
300 ## - PHYSICAL DESCRIPTION
Extent	xx,312p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Benchmarketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Consumer Goods
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing Information
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Books

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Date last checked out	Price effective from	Koha item type
				PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY	PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY	16.05.2022	1	658.8 GOV/M	132179	24.09.2023	10.08.2023	16.05.2022	Books
				PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY	PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY	16.05.2022		658.8 GOV/M	132180	16.05.2022		16.05.2022	Books