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Rural Marketing (Record no. 9739)

MARC details
000 -LEADER
fixed length control field 00547nam a2200193Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220516s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 78761995654
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.870
Item number VEL/R
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Velayudhan ,Sanal Kumar
245 #0 - TITLE STATEMENT
Title Rural Marketing
Remainder of title : Targeting the Non urban Consumer
Statement of responsibility, etc. / by Sanal Kumar Velayudhan
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi :
Name of publisher, distributor, etc. Sage Publication,
Date of publication, distribution, etc. 2002.
300 ## - PHYSICAL DESCRIPTION
Extent 196p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Annual Income
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Periodic Markets
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Retailer System
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY 16.05.2022   658.870 VEL/R 112282 16.05.2022 16.05.2022 Books

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