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Marketing Management (Record no. 9684)

MARC details
000 -LEADER
fixed length control field	00571nam a2200217Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	220516s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9789332557185
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Item number	KOT/M
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Kotler ,Philip
245 #0 - TITLE STATEMENT
Title	Marketing Management
Statement of responsibility, etc.	/ by Philip Kotler & Kevin Lane keller
250 ## - EDITION STATEMENT
Edition statement	15th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Delhi:
Name of publisher, distributor, etc.	Pearson ,
Date of publication, distribution, etc.	2016.
300 ## - PHYSICAL DESCRIPTION
Extent	xxvi,756p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Delivering Value
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing Memo
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Rural Markets
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	keller ,Kevin Lane
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Books

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Date last checked out	Price effective from	Koha item type
				PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY	PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY	16.05.2022	3	658.8 KOT/M	137982	23.08.2024	06.07.2024	16.05.2022	Books