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Strategic Brand Management (Record no. 9639)

MARC details
000 -LEADER
fixed length control field 00631nam a2200229Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220516s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131756898
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.4012
Item number KEL/S
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Keller ,Kevin Lane
245 #0 - TITLE STATEMENT
Title Strategic Brand Management
Statement of responsibility, etc. / by Kevin Lane Keller ,M.G. Parameswaran & Isaac Jacob
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Delhi:
Name of publisher, distributor, etc. Pearson,
Date of publication, distribution, etc. 2011.
300 ## - PHYSICAL DESCRIPTION
Extent xxiii,695p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand Positioning
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Product Strategy
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Jacob ,Isaac
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Parameswaran ,M.G.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Shelving location
        PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY 16.05.2022   658.4012 KEL/S 132186 16.05.2022 16.05.2022 Books  
        PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY 16.05.2022   658.4012 KEL/S 132182 16.05.2022 16.05.2022 Books  
        PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY 16.05.2022   658.4012 KEL/S 132183 16.05.2022 16.05.2022 Books  
        PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY 16.05.2022   658.4012 KEL/S 132185 16.05.2022 16.05.2022 Books  
        PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY 01.08.2023   658.4012 KEL/S 132187 16.05.2022 01.08.2023 Books General Stacks
        PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY 01.08.2023   658.4012 KEL/S 132572 16.05.2022 01.08.2023 Books General Stacks
        PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY 01.08.2023   658.4012 KEL/S 132184 16.05.2022 01.08.2023 Books General Stacks

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