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Principles & Practice of Marketing (Record no. 8567)

MARC details
000 -LEADER
fixed length control field	00540nam a2200205Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	220516s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780077096137
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Item number	JOB/P
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Jobber ,David
245 #0 - TITLE STATEMENT
Title	Principles & Practice of Marketing
Statement of responsibility, etc.	/ by David Jobber
250 ## - EDITION STATEMENT
Edition statement	3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	England :
Name of publisher, distributor, etc.	McGraw Hill ,
Date of publication, distribution, etc.	2001.
300 ## - PHYSICAL DESCRIPTION
Extent	xxii,823p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Direct Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing Services
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Online Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Books

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Date last checked out	Price effective from	Koha item type
				PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY	PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY	16.05.2022	1	658.8 JOB/P	116513	16.08.2023	15.07.2023	16.05.2022	Books