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Strategic Marketing Management (Record no. 8452)

MARC details
000 -LEADER
fixed length control field	00517nam a2200193Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	220516s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9781403931009
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Item number	MAT/S
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Mathur ,U .C.
245 #0 - TITLE STATEMENT
Title	Strategic Marketing Management
Remainder of title	: Text and Cases
Statement of responsibility, etc.	/ by U .C. Mathur
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Delhi:
Name of publisher, distributor, etc.	Macmillan Publishing Company,
Date of publication, distribution, etc.	2011.
300 ## - PHYSICAL DESCRIPTION
Extent	xvi,296p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Culture
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Environment
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketeting
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Books

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type
				PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY	PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY	16.05.2022		658.8 MAT/S	132215	16.05.2022	16.05.2022	Books