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Brand Positioning (Record no. 8009)

MARC details
000 -LEADER
fixed length control field 00565nam a2200205Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220516s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780070581593
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.306
Item number SEN/B
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Sengupta ,Subroto
245 #0 - TITLE STATEMENT
Title Brand Positioning
Remainder of title : Strategies for Competitive Advantage
Statement of responsibility, etc. / by Subroto Sengupta
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi:
Name of publisher, distributor, etc. Tata McGraw-Hill,
Date of publication, distribution, etc. 2007.
300 ## - PHYSICAL DESCRIPTION
Extent xiv,292p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Celebrity Endorsement
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Source of classification or shelving scheme
        PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY 16.05.2022   658.306 SEN/B 118448 16.05.2022 16.05.2022 Books  
        PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY 16.05.2022   658.306 SEN/B 118434 16.05.2022 16.05.2022 Books  
        PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY 16.05.2022   658.306 SEN/B 118435 16.05.2022 16.05.2022 Books  
        PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY 16.05.2022   658.306 SEN/B 118436 16.05.2022 16.05.2022 Books  
        PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY 16.05.2022   658.306 SEN/B 118438 16.05.2022 16.05.2022 Books  
        PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY 16.05.2022   658.306 SEN/B 118445 16.05.2022 16.05.2022 Books  
        PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY 16.05.2022   658.306 SEN/B 118447 16.05.2022 16.05.2022 Books  
        PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY 16.05.2022   658.306 SEN/B 118450 16.05.2022 16.05.2022 Books  
        PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY 16.05.2022   658.306 SEN/B 118451 16.05.2022 16.05.2022 Books  
        PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY 16.05.2022   658.306 SEN/B 118452 16.05.2022 16.05.2022 Books  
        PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY 18.05.2022   658.306 SEN/B 118449 18.05.2022 18.05.2022 Books Dewey Decimal Classification
        PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY 18.05.2022   658.306 SEN/B 118444 18.05.2022 18.05.2022 Books Dewey Decimal Classification
        PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY 18.05.2022   658.306 SEN/B 118437 18.05.2022 18.05.2022 Books Dewey Decimal Classification
        PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY 18.05.2022   658.306 SEN/B 118446 18.05.2022 18.05.2022 Books Dewey Decimal Classification
        PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY 18.05.2022   658.306 SEN/B 118443 18.05.2022 18.05.2022 Books Dewey Decimal Classification
        PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY 18.05.2022   658.306 SEN/B 118441 18.05.2022 18.05.2022 Books Dewey Decimal Classification
        PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY 18.05.2022   658.306 SEN/B 118440 18.05.2022 18.05.2022 Books Dewey Decimal Classification
        PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY 18.05.2022   658.306 SEN/B 118439 18.05.2022 18.05.2022 Books Dewey Decimal Classification
        PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY 18.05.2022   658.306 SEN/B 118442 18.05.2022 18.05.2022 Books Dewey Decimal Classification

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