Strategic Marketing (Record no. 48332)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00457nam a22001577a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260707142914.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260707b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0852270666 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | ROB/S |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Robertson, Andrew |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic Marketing |
| Remainder of title | : A Business Response to Consumerism |
| Statement of responsibility, etc | / by Andrew Robertson |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London: |
| Name of publisher | Associated Business Programmes, |
| Year of publication | 1978. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xix, 152p.; |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Lost status | Damaged status | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY | PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY | General Stacks | 07.07.2026 | 658.83 ROB/S | 78825 | Books |