Marketing Management (Record no. 46116)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00498nam a22001817a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260629113202.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260421b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0070489297 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | GUI/M |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Guiltinan, Joseph P. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management |
| Remainder of title | : Strategies and Programs |
| Statement of responsibility, etc | / by Joseph P. Guiltinan |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York: |
| Name of publisher | McGraw-Hill Company, |
| Year of publication | 1988. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xiv, 427p.; |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Paul, Gordon W. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Lost status | Damaged status | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY | PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY | Reference | 29.06.2026 | 658.8 GUI/M | 81613 | Books |