Brand Positioning (Record no. 30548)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00407nam a22001337a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240919081315.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240919b |||||||| |||| 00| 0 eng d |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | SEN/B |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Sengupta, Subroto |
| 245 ## - TITLE STATEMENT | |
| Title | Brand Positioning |
| Remainder of title | Strategies for Competitive Advantage |
| Statement of responsibility, etc | /by Subroto Sengupta |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi: |
| Name of publisher | Tata McGraw-Hill Publishing Company, |
| Year of publication | 1990. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Lost status | Damaged status | Permanent Location | Current Location | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|
| PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY | PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY | Reference | 19.09.2024 | 658.827 SEN/B | 97119 | Books |