Strategic Brand Management: (Record no. 30335)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00487nam a22001697a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240918055951.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240918b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 8129702541 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.4012 |
| Item number | KEL/S |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Keller, Kevin Lane |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic Brand Management: |
| Remainder of title | Building, Measuring and Managing Brand Equity |
| Statement of responsibility, etc | / by Kevin Lane Keller |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Delhi: |
| Name of publisher | Pearson Education, Inc., |
| Year of publication | 2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 816p. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Lost status | Damaged status | Permanent Location | Current Location | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|
| PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY | PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY | Reference | 18.09.2024 | 658.4012 KEL/S | 112111 | Books | ||
| PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY | PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY | Reference | 18.09.2024 | 658.4012 KEL/S | 112112 | Books | ||
| PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY | PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY | Reference | 18.09.2024 | 658.4012 KEL/S | 112109 | Books | ||
| PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY | PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY | Reference | 18.09.2024 | 658.4012 KEL/S | 112110 | Books |