Beyond MaxiMarketing : the new power of caring and daring (Record no. 22179)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00528nam a22001817a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231107093855.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231107b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780070153387 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | RAP/B |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Rapp, Stan |
| 245 ## - TITLE STATEMENT | |
| Title | Beyond MaxiMarketing : the new power of caring and daring |
| Statement of responsibility, etc | /by Stan Rapp & Thomas L Collins |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York; |
| Name of publisher | McGraw Hill, |
| Year of publication | 1994. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxvii, 319p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| General subdivision | Sales promotion |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Collins, Thomas L |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Lost status | Damaged status | Permanent Location | Current Location | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|
| PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY | PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY | General Stacks | 07.11.2023 | 658.8 RAP/B | 138112 | Books |