The Direct marketing handbook (Record no. 22124)
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000 -LEADER | |
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fixed length control field | 00495nam a22001817a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20231104053242.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 231104b |||||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 9780070460270 |
041 ## - LANGUAGE CODE | |
Language code of text/sound track or separate title | eng |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.84 |
Item number | NAS/H |
100 ## - MAIN ENTRY--AUTHOR NAME | |
Personal name | Nash, Edward L |
245 ## - TITLE STATEMENT | |
Title | The Direct marketing handbook |
Statement of responsibility, etc | /Edited by Edward L Nash |
250 ## - EDITION STATEMENT | |
Edition statement | 2nd edition |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | New York; |
Name of publisher | Mc Graw Hill, |
Year of publication | 1992. |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | xxxiii,827p. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Direct selling |
General subdivision | Direct marketing |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Books |
Lost status | Damaged status | Permanent Location | Current Location | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
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PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY | PROF. BHUBANESWAR BEHERA CENTRAL LIBRARY | Reference | 04.11.2023 | 658.84 NAS/H | 138114 | Books |