Marketing Management (Record no. 20339)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00510nam a22001697a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230803090718.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230803b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 978125902641 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | RAM/M |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Ramaswami, V. S. and Namakumari S. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management |
| Remainder of title | Global Perspective Indian Context |
| Statement of responsibility, etc | /by V. S. Ramaswami |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Fifth ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | McGraw Hill Education (India) Private Limited |
| Year of publication | 1990 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | ix,788p. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
No items available.