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Qualitative Marketing Research : A Cultureal Approach

Moisander ,Johanna

Qualitative Marketing Research : A Cultureal Approach / by Johanna Moisander & Anu Valtonen - New Delhi: Sage Publication, 2006. - xi,227p.

9781412903813


Autoethnography
Cultural Turn
Ethnographies
Management

658.83 / MOI/Q

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