Qualitative Marketing Research : A Cultureal Approach
Moisander ,Johanna
Qualitative Marketing Research : A Cultureal Approach / by Johanna Moisander & Anu Valtonen - New Delhi: Sage Publication, 2006. - xi,227p.
9781412903813
Autoethnography
Cultural Turn
Ethnographies
Management
658.83 / MOI/Q
Qualitative Marketing Research : A Cultureal Approach / by Johanna Moisander & Anu Valtonen - New Delhi: Sage Publication, 2006. - xi,227p.
9781412903813
Autoethnography
Cultural Turn
Ethnographies
Management
658.83 / MOI/Q