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Brand Management : The Indian Context

Moorthi ,Y.L.R.

Brand Management : The Indian Context / by Y.L.R. Moorthi - New Delhi : Vikash Publishing House, 1999. - xi,171p.

ISBN: 8125907394

Subjects--Topical Terms:
Brand Failure
General Success
Management
Poiner Advantage

Dewey Class. No.: 658.827 / MOO/B

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