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Global Marketing Management

Kotable ,Masaaki

Global Marketing Management / by Masaaki Kotable and Kristiaan Helsen - 2nd ed. - Delhi: John Wiley & Sons , 2001. - xxiv,741p.

ISBN: 9971513730

Subjects--Topical Terms:
Global Marketing
Global Pricing
Management
Product Piracy

Dewey Class. No.: 658.8 / KOT/G

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