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Global Marketing Management

Keegan ,Warren J.

Global Marketing Management / by Warren J.Keegan - 5th ed. - U S A: PHI Learning, 1996. - xix,828p.

ISBN: 9788120309593

Subjects--Topical Terms:
Domeestic Marketing
Export Marketing
Management
Megamarketing

Dewey Class. No.: 658.8 / KEE/G

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