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Consumer Behaviour : And Marketing Action

Assael ,Henry

Consumer Behaviour : And Marketing Action / by Henry Assael - 6th ed. - Delhi: Thomson Learning , 2001. - xviii,718p.

ISBN: 9789812401229

Subjects--Topical Terms:
Brand Loyality
Cognitive
Consumer Behaviour
Management

Dewey Class. No.: 658.834 / ASS/C

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