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Consumer Behaviour : Concepts and application

Loudon ,David

Consumer Behaviour : Concepts and application / by David Loudon and Albert J. Della Bitta - 3rd ed. - New York: McGraw Hill, 1988. - xxiii,726p.

ISBN: 0071005625

Subjects--Topical Terms:
Hispanic Subculture
Management
Marketing
Populatiion

Dewey Class. No.: 658.834 / LOU/C

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