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Consumer Behaviour

Schiffman ,Leon G.

Consumer Behaviour / by Leon G. Schiffman and Leslie Lazar Kanuk - 8th ed. - New Delhi: Prentice Hall, 2004. - xxi,587p.

ISBN: 9788120323506

Subjects--Topical Terms:
Communication
Digital Revolution
Management
Market Segmentation

Dewey Class. No.: 658.8342 / SCH/C

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