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Consumer Behaviour : Text and Cases

Batra ,Satish K.

Consumer Behaviour : Text and Cases / by Satish K. Batra and S H M Kazmi - New Delhi: Excel Books , 2004. - xiv,536p.

ISBN: 8174463607

Subjects--Topical Terms:
Consumer behaviour
Consumer Insights
Management
Secondary Data

Dewey Class. No.: 658.8342 / BAT/C

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