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Consumer Behaviour : Concept and applications

Loudon ,David L.

Consumer Behaviour : Concept and applications / by David L. Loudon & Albert J. Della Bitta - 4th ed. - Delhi: Tata Mc Graw Hill, 2002. - xxiii,788p.

ISBN: 9780070473812

Subjects--Topical Terms:
Hispanic Subculture
Management
Marketing
Populatiion

Dewey Class. No.: 658.8342 / LOU/C

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